Businesses are constantly looking for new ways that will help them engage with their current customers, gain new ones, and increase their revenue. And for many companies, the perfect strategy to do that is to create a mobile app.
The benefits of using a mobile app for your business have been known for years, but app development required a lot of financial investment until recently. Luckily, technology has come far, and you don’t need to hire a developer anymore to build you an app.
Now, you can do it yourself by using an app maker. If your application isn’t too complex and don’t want to spend months coding an app, then an app maker is the right choice. If you’re not convinced that your business needs an app builder, read on to find out why it does.
1. Affordable and easy to use
App builders are very popular among small businesses because they provide companies with a platform that’s easy to use and very inexpensive compared to hiring a developer. If you choose to use a builder, you will need to pay a monthly cost.
Not only are these builders affordable, but they’re also effortless to use and don’t require any coding experience. This is because most DIY platforms come with pre-designed templates and use the drag and drop method so you can add any feature with ease.
2. They offer templates for multiple industries
When a business chooses to work with a development partner, one step in the creation process is the discovery phase. Multiple steps occur during this phase:
- Doing market research that allows you to find out more about your potential competitors and their applications.
- Deciding which features would be necessary to meet your company’s goals.
- Creating different prototypes that allow you to visualize what the final product will look like.
These actions are costly and take a lot of time, but when you use a builder, you won’t have to worry about any of this. As we already mentioned, these DIY builders come with pre-designed templates that offer the most commonly used features for multiple industries.
3. Helps in Building Hybrid & Native Apps
When someone is developing an application, they need to make some important decisions. The biggest question for most developers is if the app should be for Android or iOS.
Hybrid apps are built similarly to mobile websites and can work across multiple operating systems. Some app builders can produce both hybrid and native apps, so you can do your research and decide which one is the better choice for your business.
4. Increase brand recognition
Currently, the number of smartphone users globally is around 3.8 billion, which is 48.33% of the world’s population. Smartphones have become a necessity in today’s modern world, and most of your customers probably spend hours each day on their mobile devices.
So if you have a mobile app that customers can easily install on their smartphones, you increase the chances of connecting with your target audience. And once you’re on their phone, there is a much better chance they will remember your brand.
5. Provide more value to your customers
For your app to be a success, it needs to provide value to the people who download it and make their lives easier. One of the best ways you can get people to download your app and provide them with value at the same time is to implement a loyalty program.
When a customer signs up for your loyalty program, they can gain points they can later cash in for rewards just by using your mobile app. This will encourage more people to download it and increase customer satisfaction and retention.
Final thoughts
More and more businesses are creating their mobile app to stand out from their competitors, build their brand, and provide value to their customers.
However, most of them are hiring an entire team of developers to create one application, which can be a big waste of time and money. Don’t make the same mistake. Use an app builder, and get all the benefits of having an app for your business at a much smaller cost.
