Thanks to your freelancing efforts, and now you have multiple sources of income. Congratulations! But imagine this. One day you find this message from one of your long-term clients: “Your facilities are no longer needed in our company. Thanks for your time!”
No freelancer ever want to see this type of message from clients. Clients don’t just leave message like that until unless there is a strong reason, which you need to uncover before others follow suit.
To keep your freelancing business going, you must keep clients coming back for more. Below are the tricks you can use to keep your freelancing business going.
1. Promise Less and Deliver More
There is nothing that clients hate more than empty promises. You tell a client that you will submit some work in 24 hours, he will set his mind that he will receive the task then. Deliver later than that, and you can rest assured that he might not come back for more.
As a freelancer, you must promise less and deliver more. Give output that exceeds clients’ expectations, and he will not only keep coming back but might also refer his friends to you. Isn’t this what you want to achieve?
2. Give Valuable Suggestions
In the online market, there is no, and there will never be a shortage of skills. For example, if you offer freelance writing services, don’t be tempted to believe that you are the best writer available. There are many writers across the world, and if you piss off your client, he will swap you in a blink of an eye and move on with business.
To keep clients, don’t just be a mere freelancer. Be an asset to a client’s business. Give suggestions on how to complete a particular task effectively, and the customer will be hesitant to let you go no matter what.
3. Ask Intelligent Questions
Your ultimate goal should be to impress your clients. Therefore, the direction you decide to take when doing the task will determine whether the client will consider you for upcoming projects or not. Therefore, don’t have the “Know-it-all attitude, simply because you are the expert in your field.
Ask questions, and make sure the job you are doing will fulfill your client’s needs. Ask smart questions such as the objective of the task, the client’s history, and the voice/tone you should use for the task. This will guarantee that the project stays on track, and tell the client that you are on top of things and be safe!
4. Deliver the Best
Quality service is undoubtedly the main reason why your clients will keep coming back. Regardless of the task, you are doing, ensure you deliver your best. The reason why most freelancers fail is that they take money, and not deliver the best they can. Regardless of the job you are doing, surpass the client’s expectations.
Do thorough research, and find an angle you can tackle the task in a manner that will create a ‘wow’ factor in your client’s mind. If you deliver the best, clients will appreciate your hard work and pro-activity, and you will be better positioned to push their future projects across the line.
Well, freelancing is a business that should be treated with the seriousness it deserves. If you want to get return business and earn more without leaving your home, then treat this article as a guide. Best of luck!