Email marketing is one of the most effective channels to reach today’s consumers. According to Optinmonster, 99 percent of Americans check their email every day. And, the average open rate for email is 22.86 percent, compared to the engagement rate on social media of just 0.6 percent.
When you’re ready to start generating more leads via email marketing campaigns, follow these strategies to increase your chances.
1. Segment Your Email List
An effective way to generate more leads with email is to segment your email list based on certain identifying factors, like buying behaviors. This way you can send even more personalized messages, increasing the likelihood that the content is relevant to subscribers. They’ll be more likely to read your messages, click links, and turn into higher-quality leads.
2. Write Relevant, Well-Written Content
Your email content is just as important as any content on your website, blog, or social media channels. Make sure you produce error-free content by hiring a professional writer or editor.
Emails should be full of information that actually interest and engage your target audience by focusing on what you know they care about.
Include an eye-catching email subject line that asks a question, include statistics, or uses the follower’s specific name. This way you have a better chance of the email being opened and browsed.
3. Gate Your Content
A good email marketing strategy integrates persuasion and intrigue. Make your leads want more. Within your emails, include gated content, which is only accessible to leads if they exchange something valuable to you, like a survey or their contact information.
Gating content, which could be a white paper, video, or ebook, allows you to collect more important information about leads while offering them something they want in exchange, helping them become more engaged leads and followers. This strategy also helps you pay attention to the types of content your audience really wants.
4. Use Drip Campaigns
A drip campaign is a strategy where pre-written emails are sent out automatically to certain followers at preset times. This string of emails focuses on one campaign, or one action you want your followers to take. Start by engaging your audience with questions and information and finish the campaign with more actionable steps that lead them back to your products or services.
Drip campaigns help you generate leads by sparking their interest and leading them down the sales funnel toward conversion.
5. Reuse Successful Email Content On Your Website
Tracking email campaign metrics means you can view which emails got the most opens and clicks. Turn these emails into a blog post or landing page that you know your followers are interested in. This helps you get more leads by paying attention to what these leads are actually engaging with.
Keep track of which emails perform well and get creative with reusing that content. Make sure the topic and applicable stats are still relevant and tweak as needed depending on your format.