Marketing & SalesTechnology

How to Apply Big Data in Marketing?

Big Data in Marketing

When we hear about Big Data, we usually think of something huge and gigantic and related to numbers. Something that sometimes scares or intimidates us. 

The Big Data is a term that describes the large volume of data , both structured and unstructured flooding businesses every day. Now marketing teams are using Big Data to obtain insights that lead to better decisions and strategic business moves. In this article, we will explain how to apply Big Data in marketing.

How To Apply Big Data In Marketing? 

1. Discover New Opportunities

Successful discovery requires building an edge by mining relevant data sets both inside and outside the company. However, relying on massive analysis of that data is often a recipe for failure.

Analytical leaders need to go beyond the overall goals and reach a level of depth that is meaningful. They need to use digital information to better target buyers and use a demanding amount of analytics to learn more about target buyers like never before.

Modern marketers should shed light on a more granular level of detail. For example, knowing what websites a user frequents, what social media profiles they have and use and even what buttons they click on a certain website.

2. Understanding The Consumer Journey

Today’s consumer is comfortable using a variety of devices, tools, and technologies to accomplish a task. or a concrete action. Therefore, it is important to understand that the buying journey is essential to identify the battlefields to win new customers. 

By combining Big Data Marketing with an integrated marketing management strategy, organizations can have a substantial impact on sales.

Big Data Marketing can provide information not only on who your customers are, but also where they are, what they want, how they want to be contacted, and when.

Big Data Marketing can also help you figure out what influences customer loyalty and what keeps them coming back again and again.

With Big Data Marketing you can determine optimal marketing spend across multiple channels, as well as continuously optimize marketing programs through testing, measurement, and analysis.

3. Personalization In Real Time

Marketers need to send the right message at the right time. Punctuality and relevance are the foundation of effective marketing campaigns. 

Big Data Marketing offers marketing professionals timely information on who is interested or participating with their product or content in real time. 

Linking digital buyer behavior to your CRM systems and marketing automation software allows you to track the topics that matter most to your users.


It is true that Big Data is something great, but at the same time it is something that can be channeled in a controlled way. Having a lot of data is not synonymous with sales. What counts are the insights derived from Big Data Marketing and the way in which it is interpreted and managed. 

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